Hi, I’m Paul Dumitru and I’ve been doing storytelling – may it be in words or drawings – since 2006: as a journalist, content marketing professional, online marketing adviser, social media enthusiast, writing coach, creative thinker, freelancer and entrepreneur.

I combine all these skills and use them to help you tell your stories in an engaging, powerful way, both offline and online.

Right now, in my work, I’m focusing mostly on visual storytelling, taking part in creative conversations (i.e. events, conferences, workshops, strategic meetings, team meetings etc.) where I use drawings to turn people’s ideas and abstract concepts into meaningful visual stories.

Down the road, these visual stories help people to better understand, remember, work, co-create and facilitate innovation. There are all kinds of names for this process: graphic recording, graphic facilitation, scribing, sketch noting, mind mapping. It all depends on the context and the objectives, but in the end, the root has one name: visual thinking.

Below is my work experience and my story. While it could be separated into chapters, these chapters overlap and intertwine. An experience lead to another and, in the end, altogether, they are weaving both a career and personal story of struggle, discovery and enthusiasm.

Journalism
Whether as a creative and therapeutic process (in my own agenda), as a personal passion (translated into poetry), or in my work after university, as a journalist – writing has always been an important part of my life.

In 2006, in my first year at the Faculty of Journalism (University of Bucharest), I decided to enrol as a volunteer to the ambitious bilingual student newspaper in Bucharest, The Bullet. There, I’d gotten the chance to work under the kind guidance of a passionate and talented Reuters journalist and author, Alan Elsner. I contributed to bringing to life the last edition of this internationally funded project, while learning hands on and better than in any classroom, the ABC of reporting.

After this enriching experience, for the next seven years, up until 2012, I’ve been working in 4 newsrooms in Bucharest: the online newspaper Front News; the bimonthly printed HR magazine “Cariere” (Careers); the business magazine Money Express; and the business/corporate devision of Sanoma Hearst team.

Visual Thinking
Not long after starting my work with the Money Express magazine, out of my own stress and external pressure, I’ve encountered the most challenging situation in my life so far: writer’s block. And for an entire month, I couldn’t write anything. I was desperate, stuck and I almost got fired.

In the end, what saved me was valuable mentoring and support from two wonderful Editors, Ionuț Ancuțescu and Elena Nicolae, and the discovery of visual thinking.

In my search for solutions I found out about mind maps and how to use them to better plan my ideas, my work, my life. This tool unlocked my creativity, boosted my writing process and then enabled me to take further the learning points into my next chapter.

Content Marketing
In 2010 I started to slowly leave journalism, and moved towards content marketing and communication. I started working a lot on creating descriptions, presentations, promotions, posts on social media, newsletters and more.

During almost 4 years I’ve been a freelancer and collaborated with several private companies, helping them to better communicate, promote their services and grown their online presence.

All this experience contributed further on when, in 2015, I started organising and coordinating the Romanian edition of the experiential workshop The Liberated Voice. Since then, the workshop reached 7 editions in Bucharest and gathered more than 300 participants.

Coachin on Writing
At the same time with my work as a freelance content marketing professional and communication specialist, I’ve been doing coaching on writing.

Starting 2010, during a period of almost 5 years, I’ve been intensely working with several authors of blogs and writers to support them in their writing adventure, as a coach, consultant and editor, applying the best lessons from my previous experiences, including the use of mind mapping as a solution for writer’s block.

Both copywriting and coaching on writing, even though they ceased being my focus, still are some of my best skills and occasionally use them in my current activities.

JuKaVa
As a communication specialist with Life After Work, a company developing out of the box learning experiences for employees, I had the opportunity to meet Cristina Dinu-Popa and fall in love with the impact her work had on children. This is how, in 2012, a new chapter began: together, we founded JuKaVa.

This project focused on developing experiences for children in a way that would trigger and enhance their emotional development. For almost 7 years we’ve been organising numerous workshops, parties, special events and camps for children, all of them focused on bringing a new dimension into kids’ activities: personal development though play and non-formal learning.

Graphic Recording
As the role of visual thinking was growing in my work and life, in 2012 I’ve heard for the first time about and interacted with a surprising concept: graphic recording – the process of listening to a conversation, understandingthe main  ideas and concepts and translating them into drawings that, put together, make a comprehensive and relevant visual brief.

This practice and process seemed so innovative, fresh and inspiring, that I couldn’t help myself being magnetised by it.

After it started as a solution to my writer’s block, visual thinking and visualisation proved to be a central source of meaning and became the main focus in my work.

Picturise
As a natural consequence, after 6 years as a freelance Graphic Recorder, in 2018 I founded Picturise and started to put up a team that could deliver and be part of bigger and more complex projects.

Picturise became the first company in Romania fully dedicated to visualisation, delivering until now more than 300 projects across Europe in the shape of multiple services: graphic recording, graphic facilitation, visual storytelling, animated videos, visual facilitation workshops and more.

This is my story. For my detailed work experience you can take a sneak peak at my LinkedIn profile.